It’s been some time since we’ve seen Deity at an interbike show but they’ve been steadily refining their new products. Check out a preview of their 2017 products inside.
February 2017 marks a pivotal moment for Deity. The brand has evolved quite a bit and Eric and Sadie definitly put a lot into the continual refinement of their brand and product lineup. When it comes to rider feedback they’re always open to hear it and it shows in their updated products. They’ve brought on new members to their team including Sean ‘Griz’ McClendon and others.
The Deity lineup is has slimmed down over the years and they’ve re-focused on their product lineup for 2017. 95% of their products are new for 2017 and that is no small feat. Deity’s new products aim to be lightweight without forgoing strength, careful attention on material selection, ergonomics, and partnerships to usher in improved products across the board.
The Grips have been tossed and turned in the Deity sauce over and over again. The end products show that in their new grip lineup. They felt comfortable and ergonomic to be a grips that everyone will love. Price wise these are supposed to be very aggressively priced at a mere $22.
The half waffle style Knucleduster grips have a ton of details that we dig. There are no end caps and the rubber goes all the way to the outside making for easy use of the entire grip area. There is an index finger slot and the rubber is coordinated nicely for grip and comfort across all digits.
The Waypoint grip is reminiscent of an ODI ruffian style grip with Deity influences and tweaks.
Some people love 35mm (bar/stem) products and others may find it a bit harsh. Deity had a big opinion on the size and have clearly been chewing on it for some time. They opted to make 35mm options for their DM and offer it with a 7075 T73 825mm wide HOLESHOT 35mm handlebar available in a 9×5 bend.
The bars are 7075 T73 gradient butted aluminum. They’re 825mm wide and if you do cut them down they will become a bit stiffer given the 35mm chassis.
Three piece design on the Intake stems. This is the 35mm option and they’re made from 7075 T73. CNCd, 35mm clamp, 50mm reach, and more color details to come in February.
Three piece design on the Intake stems. You can see the machining on the underside and more below. This is the 31.8mm version and they’re also made from 7075 T73. CNCd, 31.8mm clamp, 50mm reach, and more color details to come in February.
For 2017 the Blacklabel (31.8mm) handlebar uses 7075 T73 gradient butted aluminum and bumps out to 800mm wide. Available in 15mm, 25mm, and 38mm rise with a 9×5 (bend/upsweep).
Cut marks on the outside and suited for DH/FR/AM/Enduro riders.
The Skyline handlebar is 787mm wide and also uses 7075 T73 gradient butted aluminum. Available in a 15mm or 25mm rise and a 9×5 sweep as well. Intended usage is Enduro and All Mountain.
Lastly as we move into the seats you’ll notice they’ve teamed up with SDG and Pivotal to provide I-Beam, Railed, and Pivotal offerings.
(I-Fly 2.0 I-Beam Platform by SDG)
Frisco I-Beam Saddle / Frisco Pivotal Saddle
Deity has more in store for their 2017 Feburuary reveal but this was a peek at what’s to come. Learn more at www.deitycomponents.com.
More Interbike 2016 content underway!