Check out Deity’s latest edit with Vaea Verbeeck that was filmed by Brody Jones Cinema, titled ‘Daytona Peach’. Deity has made a limited run of this peach color so be sure to jump on their giveaway quickly if you’re interested. Continue reading
Cloaked in camo…the DEITY Recon Limited Edition Pedal is here and what better way to celebrate the launch than to team up with Bas van Steenbergen and Rupert Walker! With Bas’ backyard track as the setting, enjoy watching 2 minutes of corner clinics with the DEITY veteran and make sure to get on the DEITY site to snag a pair of the Limited Edition Recon Pedals while supplies last! Continue reading
As I held her in my arms on February 20th, 2021, and felt her love and the bond we immediately had, I realized it’s okay to do both, to love both, and to have both. The adversity I experience outside of motherhood is what makes me a stronger mom! Continue reading
If you’ve been waiting for new Deity softgoods to drop, that time has come. Check it out – deitycomponents.com Continue reading
The sound of the crowd, the chaos of the event, and the preparation to be at your best. With races canceled or delayed for the foreseeable future, Max Morgan takes to silence and reconnects with the reason why he lives … Continue reading
The New Zealand dream track of Dirt Farm is the setting for the latest edit from the crew at DEITY! Featuring Bas van Steenbergen as he pilots the DEITY 35mm cockpit, dig into some NZ dirt and enjoy that signature … Continue reading
Sam Blenksop had a stellar ride on board his Norco Aurum HSP at the first 2018 World Cup in Losinj, Croatia. Deity has released a new video featuring Sam’s Deity equipped bike that is well worth a watch or two … Continue reading
Our Sea Otter coverage continues with some content from Deity, a tidy looking Santa Cruz V10c from Santa Cruz Bicycles, some limited edition Fox Head handlebars, and cheap suspension service from FOX if you bring your FOX suspension to them at Sea … Continue reading