Cloaked in camo…the DEITY Recon Limited Edition Pedal is here and what better way to celebrate the launch than to team up with Bas van Steenbergen and Rupert Walker! With Bas’ backyard track as the setting, enjoy watching 2 minutes of corner clinics with the DEITY veteran and make sure to get on the DEITY site to snag a pair of the Limited Edition Recon Pedals while supplies last! Continue reading →

As I held her in my arms on February 20th, 2021, and felt her love and the bond we immediately had, I realized it’s okay to do both, to love both, and to have both. The adversity I experience outside of motherhood is what makes me a stronger mom!  Continue reading →

Get into the woods and enjoy some classic Joel Anderson style in the latest edit by the crew at DEITY, “Bronzed” onboard his Deity filled whip with Lockjaw grips, Speedtrap seat, and Copperhead stem! Filmed/Edited: Gee MilnerPhotos: Tom Kahler

Deity has a new Deftrap pedal and to celebrate they’ve got a new video with David McMillain.

Deity has a new nylon pedal called the Deftrap that retails for $49.99. Check out the details inside from Deity.

If you’ve been waiting for new Deity softgoods to drop, that time has come. Check it out – deitycomponents.com Continue reading →

The sound of the crowd, the chaos of the event, and the preparation to be at your best. With races canceled or delayed for the foreseeable future, Max Morgan takes to silence and reconnects with the reason why he lives … Continue reading →

In order to celebrate the launch of the new Deity grips, Joel Anderson has a new Deity video edit.

DEITY has launched two new grips today: the Supracush and the Lockjaw. Details inside from DEITY.

The New Zealand dream track of Dirt Farm is the setting for the latest edit from the crew at DEITY! Featuring Bas van Steenbergen as he pilots the DEITY 35mm cockpit, dig into some NZ dirt and enjoy that signature … Continue reading →

The latest deity video edit is live with Martha Gill exploring the Scotland terrain.

You know it’s going to be a good day when there’s a new Deity video edit. This one features Tanner Stephens going on a road trip with friends.

Today, Deity has launched a full 35mm carbon and aluminum handlebar lineup. Details inside from Detiy.

Travel down under inthe Australian vegetation with Shelly Flood in the latest deity video edit.

Deity has a new video featuring Joel Anderson getting loose onboard his e-bike in a berm blasting video edit.

To celebrate the new Deity BF800 BRENDOG handlebar, Deity has beamed over a new film featuring Brendan.

Deity has a new Brendan Fairclough Signature handlebar called the BF800. Check out the new handlebar release details inside from Deity.

Sam Blenksop had a stellar ride on board his Norco Aurum HSP at the first 2018 World Cup in Losinj, Croatia. Deity has released a new video featuring Sam’s Deity equipped bike that is well worth a watch or two … Continue reading →

Our 2018 Sea Otter coverage continues with highlights from Deity, Ergon, EVOC, Deity, and Niner.

Deity has a new video edit to celebrate their new apparal lineup featuring Vaea Verbeeck…

Deity has a new range of apparel goods including jackets, jerseys, hoodies, shirts, and even mugs. Check it out!

Burn in some laps with DEITY’s David McMillan and Bas van Steenbergen as they hit some classic Whistler lines and showcase their timeless style on two wheels!

Don’t touch the ground!

Deity beamed over some exciting news of the revamping of their company. Their product line is 95% brand new and they’re excited about the new Chapter they’ve announced today. Details inside from Deity that you don’t want to miss.

It’s been some time since we’ve seen Deity at an interbike show but they’ve been steadily refining their new products.  Check out a preview of their 2017 products inside.

Deity is back with a new video again and this time it’s with David McMillan. Check it out inside.

Deity’s Cody Gessel blasts some Virgin, Utah terrain in their latest video with C4H Media inside.

Our Sea Otter coverage continues with some content from Deity, a tidy looking Santa Cruz V10c from Santa Cruz Bicycles, some limited edition Fox Head handlebars, and cheap suspension service from FOX if you bring your FOX suspension to them at Sea … Continue reading →

Deity has a new video of Spencer Graf in the Coast Gravity Park. Check it out inside for some motivation to get on your bike today!

Witness the unreal boost of Deity’s Cody Gessel as he takes his Cryptkeeper to the sky and unleashes his style in the latest edit by the rider owned company!