Intense Cycles brought in some new personnel this year to help out and Andrew Herrick is one of the key additions. Learn more about Andrew and some of the recent improvements made at Intense Cycles aimed at improving the Intense experience going forward.
Intense Cycles invited the media to check out a new bike they’ve been developing. They also showed us their revised Temecula facility that is helping them improve their bicycle production business quite a bit. Intense has added some new faces to their family and we chatted with a few of them to understand better the new vision at Intense.
Andrew Herrick is the new CEO at Intense Cycles and he has a storied history within the bicycle community.
Andrew Herrick Video:
With a rich heritage in the cycling community, there are few who don’t know about Intense Cycles. Intense Cycles is one of those rare brands that still has a production facility in the USA. All of their aluminum bicycle production and CNC parts are still produced in-house.
As the consumer demand for carbon has increased Intense Cycles has answered that call while still keeping their local Temecula facility operating. Assembly and CNC machining are still performed in their Temecula facility.
The Intense vision aims to deliver not only better products to the consumer in a more timely fashion, but remain a staple in their local community. They continue to do in-house machining, welding, and frame assembly. They continue to use local-sourced powder coating, anodizing, boxing, and more.
Part 2 of our Intense factory coverage is online now as well.
Stay tuned for additional videos and Intense content leading up to the March 17th debut of their new bike.