Brandon Semenuk is running a single crown fork on his Rampage bike this year. Check out the SRAM video inside walking you through his build. Continue reading →

Follow along with R-Dog as he flys the coop to ride Beacon Hill. Continue reading →

SRAM has a new G2 brake on the market. Details inside from SRAM.

SRAM has released the details on their new battery powered electronic cord-free AXS system. The AXS system can be configured for customization of your AXS drivetrain, Reverb AXS seatpost, and can track maintenance intervals, count shifts, and more as the … Continue reading →

Oh, this is definitely not a new standard…

Just ahead of the first World Cup downhill race in Lourdes this weekend, SRAM has released their new Code brakes to the public. Details inside.

SRAM has announced their GX DH components today. You may be familiar with their X01 DH package and this GX DH aims to bring a cost effective package to gravity riders. Details inside from SRAM.

Today SRAM has announed XX1 and X01 EAGLE™ DRIVETRAINS. 1×12, all new components, revised chainring profile, flow link (chain link), a 500% range, a new 10-50t cassette, and much more. Details inside from SRAM.

TRUVATIV beamed over some new details on their 2017 DESCENDANT components. Learn more about them inside.

SRAM sent over some details on their new NX 1X drivetrain. Learn more about it inside.

To honor its athletes, SRAM has equipped a limited number of Worlds bikes in Vallnord, Andorra, with special, ‘World Championship Use Only’ 1x™ drivetrains. Meant as a token of appreciation for the hard work and dedication these athletes display throughout … Continue reading →

SRAM introduces their X-SYNC™ STEEL 1x CHAINRINGS X-SYNC™ for a mere $19.99. Aimed at the cost conscious buyer these rings yield added durability due to their steel construction.

SRAM sent over some details on some new DH hubs they’ve just announced. Fast engagement, wide hubshell, and desigend with gravity riders in mind.

SRAM changed the game with their 1x drivetrain and they continue to deliver new products in this space with the introduction of their GX components with 1x and 2x options. Learn more about SRAM GX inside from SRAM.

SRAM continues to evolve their products and they’ve made some updates to their 2016 product offerings.  Learn more about the Guide Ultimate brakes and CenterLine X rotors inside.

Jerome Clementz is a talented racer who knows how to ride an Enduro bike to say the least. SRAM beamed over a video with him testing wheels in Finale Ligure aboard his new Alpinestars kit and SRAM wheels. The SRAM … Continue reading →

SRAM sent over some details on their new XX1 Black components.  A few new accessories like the 1X derailleur cover and carbon crank arm boot will also available.  Check them out inside.

SRAM continues churning out great videos and this time they’re featuring Brandon Semenuk and others ahead of Crankworx Whistler this weekend.

The Chain Reaction Cycles Hub Show was at Ft. William and they’ve created a new video that takes you though the SRAM race truck and more. Learn what goes on at a World Cup inside this awesome truck.

The time has finally come. SRAM has had a lot of success with their XX1 and X01 technology that many riders have enjoyed. Their 1x technology is finally trickling down to more riders with these new X1 products. SRAM sent … Continue reading →

SRAM sent over some details on their new Guide brakes that they’ve just released. The Guide brake is available in three trim options RSC, RS, and R. Learn more about the brakes inside.

SRAM sent through a press release announcing that they’re licensing their X-Sync technology to Chromag and Accell Group. Made popular with XX1/X01 and 1x drivetrain’s the system is one that many riders have been loving. With more companies making similar chain … Continue reading →

Curious to see how the SRAM X01 parts compare on the scale? We got a SRAM X01 gruppo and weighed each part on the scale for you all to see.

We’ve got some new content including some video inside running you through the details on the new Nukeproof Mega 27.5 bikes, SRAM X01, new Park Tools, and Lezyne’s new digital floor pump.

Last week Steve Smith stepped it up big time and took the win at Leogang as well as the overall Elite Men’s title for 2013. SRAM sent through a little detail about his BoXXer though an official channel and we’re curious to see if the Charger damper makes it into the next iteration of the BoXXer for consumers.
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SRAM has sent through details on their new X01 drivetrain system. Taking cues from XX1 the X01 gruppo takes what they’ve learned with XX1 and applied it to the new XX1 drivetrain. Check out the details inside from SRAM.

SRAM BlackBox athletes help shape and define the products they produce. It seems only apporpiate that they’re now offering some signature handlebars from some of their BlackBox athletes. Check out the bars that Jerome Clementz, Stevie Smith, and Danny Hart … Continue reading →

SRAM has revamped their trigger shifters (X0, X9, X7). Featuring a new design the shifters feature a zero loss shifting in an all new design. See the details inside from SRAM.

We’re a big fan of Nicolas Vouilloz at SickLines and you can see why in the breathtaking video inside by SRAM. With the Enduro World Series kicking things off this weekend, we’re anxious to see how the Alien can do!

SRAM has been quite the busy bunch lately with new products. They have new wheel options available in the Roam and Rail series. For 2013-2014, options include 26″, 27.5″, and 29″. Learn more about the wheel offerings inside.