Lightfall is the story of Sterling Lorence and his process to get the perfect shot in the dank and misty mountains of Vancouver’s legendary North Shore, with riders Jackson Goldstone and Brett Rheeder. Continue reading →

Shimano is proud to present “Settle Your Soul,” a journey behind the scenes of Tyler McCaul’s long road to recovery and how his new Shimano EP8 equipped GT Force AMP became more than just a tool to help him get back on the bike.  Continue reading →

imano Ice Tech rotors were once reserved for their centerlock rotors only. Shimano has changed that today as they have announced 6-bolt Freeza rotors. Continue reading →

FURTHER contains a variety of mountain bike experiences, enhanced by electronic assistance. Continue reading →

Every day is a no-brainer for those who choose the lifestyle. For Matt Hunter, migration was never necessary. He grew up in Kamloops, where the surrounding landscape was an ever-present inspiration for his own riding. Continue reading →

Shimano’s newest Original Film launched today. BLUEPRINT shares the story of blending art and creativity with mountain bikes through trail building and is a great watch to start out the week. Continue reading →

Who doesn’t love a quality bike video featuring bikes and dogs? Check out the video inside from Shimano. Continue reading →

Shimano is excited to share a really special film project called All Bodies on Bikes that focuses on inclusivity and creating a more welcoming cycling community. All Bodies on Bikes follows Kailey Kornhauser and Marley Blonsky on a two-day bike … Continue reading →

Shimano has two new cranks in the XTR and Deore range that feature a 55mm chainline to provide riders with more options on bikes in addition to a new XT short cage rear derailleur. Details inside from Shimano. Continue reading →

Over the weekend Shimano celebrated 100 years. They’ve released a new website showcasing their milestone of manufacturing and product offerings in addition to a limited-edition photo book. Details inside from Shimano. Continue reading →

Many mountain bike athletes start their careers early, honing skills well before the first signs of adolescence. Then there’s Jackson Goldstone. The Squamish, B.C. youth shot to stardom in 2010 when a homemade video of him riding, jumping, dropping, and … Continue reading →

New Shimano ME7, ME5, and GR5 gravity models feature new rubber compounds for improved grip while the entry-level XC models deliver a new level of premium performance in the value category thanks to trickle down S-PHYRE technology and style. Continue reading →

As part of the Make Your Mark video series, Shimano has a new one featuring some fun loving kids shredding.

Today Shimano has some exciting news for those of you waiting for the DEORE nameplate to get upgraded to 12 speed. Details inside from Shimano.

Conserving energy is a big part of Enduro racing and many pro riders turn to walking sections for just this reason. Shimano athletes have been running a short cage XTR derailleur paired with a 12 speed 10-45t cassette for this … Continue reading →

Building and maintaining trails are vital for riders to continue enjoying the sport of mountain biking. Shimano has teamed up with IMBA to offer funds for projects throughout the year. If your trail systems have a need, be sure to … Continue reading →

Vaea Verbeeck has been working hard at the professional level. Check out the short Shimano video talking about her passion to be a top athlete.

Chris King sent over news that they have Shimano Mirco Spline hubs and conversion kits available for ordering now. Details inside.

Park Tool’s new U.S.A made DSD-2 and DSD-4 are designed for derailleurs. What’s so special? Shimano use JIS screws that are not the same as phillips screws so these fit much better.

Shimano has launched a new 12-Speed Deore XT groupset – M8100. Available June 14th, 2019. Check out the details inside from Shimano.

Spring program incentivizes consumers to go green and get new gear in time for Earth Day TORONTO (March 10, 2019) – In a move to reduce waste and reward participating bicycle riders, Shimano today launched the first-ever cycling shoe recycling … Continue reading →

Shimano Shimano showed up with an entire wall of new shoes and apparel this year.   Their top level $400 S-Phyre has been beefed up in the durability department while maintaining its true XC race pedigree. It’s really cool to … Continue reading →

Today Shimano announces some new products for the MTB segment. Expanded XT wheelset options (boost), SLX 11-46t cassette, and more. Details inside from Shimano.

Shimano has released some details on their premium shoes for road and mountain today called S-PHYTRE.  Learn more about the new S-PHYRE XC9 and S-PHYRE RC9 inside from Shimano.

Today Shimano has released details on their new PRO dropper seatpost called the Koryak. It offers 120mm of infinite adjustment and is available in 30.9/31.6 sizes. It features internal cable routing and has multiple levers for various placement. Details inside from Shimano.

Shimano chose a formidable location at the Tech Museum of Innovation to showcase their latest electronic mountain bike gruppo, XT M8050 Di2, to the mountain bike media. Learn more about it inside and see some detailed pictures of the new … Continue reading →

Today Shimano has announced a number of updates to their lineup including an 11-46t cassette, updated 1×11 DCE profiled chainring for better retention, and a quick link chain link for their 11 speed drivetrains.

Today Shimano has announced a limited edition trail shoe as well as matching XTR pedals to celebrate 25 years of SPD technology.  Details inside from Shimano.

Today Shimano announced some new Gravity shoes in their lineup. You may have seen the Atherton’s using some of these already in the World Cup races.  Details inside from Shimano.

Viewing components on a bike is often much more pleasing than just viewing a product shot. Check out the new Deore XT M8000 components installed on some bikes at Sea Otter inside.