Lightfall is the story of Sterling Lorence and his process to get the perfect shot in the dank and misty mountains of Vancouver’s legendary North Shore, with riders Jackson Goldstone and Brett Rheeder. Continue reading
Shimano is proud to present “Settle Your Soul,” a journey behind the scenes of Tyler McCaul’s long road to recovery and how his new Shimano EP8 equipped GT Force AMP became more than just a tool to help him get back on the bike. Continue reading
imano Ice Tech rotors were once reserved for their centerlock rotors only. Shimano has changed that today as they have announced 6-bolt Freeza rotors. Continue reading
FURTHER contains a variety of mountain bike experiences, enhanced by electronic assistance. Continue reading
Every day is a no-brainer for those who choose the lifestyle. For Matt Hunter, migration was never necessary. He grew up in Kamloops, where the surrounding landscape was an ever-present inspiration for his own riding. Continue reading
Shimano’s newest Original Film launched today. BLUEPRINT shares the story of blending art and creativity with mountain bikes through trail building and is a great watch to start out the week. Continue reading
Who doesn’t love a quality bike video featuring bikes and dogs? Check out the video inside from Shimano. Continue reading
Shimano is excited to share a really special film project called All Bodies on Bikes that focuses on inclusivity and creating a more welcoming cycling community. All Bodies on Bikes follows Kailey Kornhauser and Marley Blonsky on a two-day bike … Continue reading
Shimano has two new cranks in the XTR and Deore range that feature a 55mm chainline to provide riders with more options on bikes in addition to a new XT short cage rear derailleur. Details inside from Shimano. Continue reading
Over the weekend Shimano celebrated 100 years. They’ve released a new website showcasing their milestone of manufacturing and product offerings in addition to a limited-edition photo book. Details inside from Shimano. Continue reading
Many mountain bike athletes start their careers early, honing skills well before the first signs of adolescence. Then there’s Jackson Goldstone. The Squamish, B.C. youth shot to stardom in 2010 when a homemade video of him riding, jumping, dropping, and … Continue reading
New Shimano ME7, ME5, and GR5 gravity models feature new rubber compounds for improved grip while the entry-level XC models deliver a new level of premium performance in the value category thanks to trickle down S-PHYRE technology and style. Continue reading
Conserving energy is a big part of Enduro racing and many pro riders turn to walking sections for just this reason. Shimano athletes have been running a short cage XTR derailleur paired with a 12 speed 10-45t cassette for this … Continue reading
Building and maintaining trails are vital for riders to continue enjoying the sport of mountain biking. Shimano has teamed up with IMBA to offer funds for projects throughout the year. If your trail systems have a need, be sure to … Continue reading
Spring program incentivizes consumers to go green and get new gear in time for Earth Day TORONTO (March 10, 2019) – In a move to reduce waste and reward participating bicycle riders, Shimano today launched the first-ever cycling shoe recycling … Continue reading
Shimano Shimano showed up with an entire wall of new shoes and apparel this year. Their top level $400 S-Phyre has been beefed up in the durability department while maintaining its true XC race pedigree. It’s really cool to … Continue reading
Shimano chose a formidable location at the Tech Museum of Innovation to showcase their latest electronic mountain bike gruppo, XT M8050 Di2, to the mountain bike media. Learn more about it inside and see some detailed pictures of the new … Continue reading