When presented with the opportunity to get away, Caro and Anita Gehrig made a break for it – as far south as possible. Continue reading
Check out Bryn’s latest video, Tazzy Devil for some insane cornering skills. Continue reading
When he got the call from SilverStar to tear down the Beautiful Idiot line and replace it with one of his ground-breaking kinetic sculptures, Matt MacDuff jumped at the opportunity to challenge himself and push the scene at the Vernon, BC bike park. Continue reading
Port Coquitlam, BC – July 21, 2021 SPINNING MAPLE INTO GOLD Creating Haley Smith and Peter Disera’s custom Tokyo-bound XC machines. The potential of The Games runs through the veins of every athlete who commits to the pursuit of gold … Continue reading
Learn more about the new eMTBs from Norco inside. Continue reading
Last week we posted up the details on the new Norco Range. Check out their new video for a peek behind the curtain of wha tit took to create it. Continue reading
The 2021 Norco range is the latest offering from Norco to feature a high pivot idler pulley. Details inside from Norco. Continue reading
Port Coquitlam, BC – Norco Bicycles is launching an entirely new brand identity today, the first time in the Canadian company’s 57- year history.
The re-brand encompasses a completely updated visual identity, logo marks, corporate colours and tone of voice that reflects Norco’s position in today’s marketplace, since vaulting from a mainstay in the Canadian cycling market to becoming a major player on the international mountain bike scene. Continue reading
Norco announces a new 27.5″ wheel’d bike today, the Shore. The Norco Shore 1 and 2 are available with 180mm of travel and a 190mm Norco Shore Park edition is also available. Details inside from Norco. Photos/ Words : Norco … Continue reading
We stopped by the Norco booth to check out their new Optic bike. Learn more about it inside from Sarah and stay tuned for some more detailed pictures of it. If you’re at Sea Otter, be sure to check out … Continue reading
Last week Norco teased us with a trailer of their 2015 team. They’ve released their full team now and you can watch their promo video inside. The all-new World Cup downhill race team in partnership with Todd Schumlick/PerformX: Norco Factory … Continue reading