Port Coquitlam, BC – Norco Bicycles is launching an entirely new brand identity today, the first time in the Canadian company’s 57- year history.

The re-brand encompasses a completely updated visual identity, logo marks, corporate colours and tone of voice that reflects Norco’s position in today’s marketplace, since vaulting from a mainstay in the Canadian cycling market to becoming a major player on the international mountain bike scene. Continue reading →

Norco announces a new 27.5″ wheel’d bike today, the Shore. The Norco Shore 1 and 2 are available with 180mm of travel and a 190mm Norco Shore Park edition is also available. Details inside from Norco. Photos/ Words : Norco … Continue reading →

Norco has launched their 2020 Sight and it packs a ton of features for adults and kids as well! Check out the details inside from Norco.

Check out Norco’s new Aurum HSP bike along with some classic GT Bicycles as they celebrate 25 years of shred.

Norco announces their new Norco Sight Carbon today around both 650b and 29″ wheels. Details inside from Norco.

Joe Smith and Henry Fitzgerald join Sam Blenkinsop for the 2017 Norco Factory Racing Team.

For 2017, Norco has a new 130mm bike called the Torrent FS+, their first 650b/27.5 Plus sized full suspension bike.  Pricing starts at $1399 for a frameset and completes at $2,499.  Details inside.

We stopped by the Norco booth to check out their new Optic bike. Learn more about it inside from Sarah and stay tuned for some more detailed pictures of it. If you’re at Sea Otter, be sure to check out … Continue reading →

Inside we take a look at a mobile bike repair shop franchise opportunity called, Velofix, as well as Norco’s new Aurum Carbon Killer B downhill bike.

Last week Norco teased us with a trailer of their 2015 team. They’ve released their full team now and you can watch their promo video inside. The all-new World Cup downhill race team in partnership with Todd Schumlick/PerformX: Norco Factory … Continue reading →

2015 is fast approaching and a lot of new gear is being shown as we speak. Learn about the new POC VPD Air pads inside along with some highlight from Norco, Cane Creek, and Alpinestars.

Norco has been busy refining their downhill bike and inside we take a look at the latest 650b carbon prototype they’ve been riding. Check out the Team Norco International bike inside.

Check out Jill Kintner’s Prototype 27.5 Carbon Norco Sight that she’ll be racing on this weekend.

Norco has had a lot of interest in the aluminum 650b/27.5 Sight trail bike they released last year. They brought out a carbon prototype Sight at Sea Otter that we snapped a few pics of.

7 Minutes of Mike Hopkins shredding on a bike? Yes please! Check it out inside.