The new Bike Film, Esperanto, with award winning director Jeremy Grant, looks to showcase what living the dream on two-wheels looks like. The movie title, Esperanto, stems from a new language created in 1887 by a Polish-Jewish doctor who had the idea of creating a universal second-language so we could all be connected no matter your beliefs, ideologies or residing country.  Continue reading →

Freeride Fiesta is a jump jam event hosted by Johny Salido, one of our Transition factory athletes. It’s located at La Soledad Bike Park just outside of Guadalajara, Mexico. Continue reading →

Mexican Rider Joins Scottish Apparel Brand Livingston, Scotland, 19th January 2022 – Endura are stoked to announce the signing of a second formidable freerider in a week in the shape of Juan Diego Salido, better known as Johny Salido. The young … Continue reading →

The boys at Rampage are locked and loaded for the finals today. They’ve spent a lot of time preparing and carving their lines into the Virgin, UT terrain in hopes of landing a top spot on the podium.