Ride Concepts highlights Dan Atherton in a new video edit and the refreshed Ride Concepts TNT. Follow along with Dan at DYFI Bike Park. Continue reading →

Strap in with Dan and Gee as they take a lap down the new red track at Dyfi bike park situated in the Esgair Forest north of Machynlleth in the UK. Continue reading →

Dan, Gee, and Rachel Atherton announced that Continental will be a joint title partner for 2020. Check out their launch video inside.

Chances are you’re familiar with the Athertons; Dan, Gee, and Rachel. They have launched their own bike brand called Atherton Bikes featuring suspension from Dave Weagle. Details inside from the team.

Follow along with the Athertons as they train and test in San Remo.

TREK FACTORY RACING SIGNS CHARLIE HATTON AND ANNOUNCES THREE NEW PARTNERSHIPS FOR 2018

Earlier this week the announcement of the Athertons (Dan, Gee, Rachel) and Taylor Vernon parting ways with GT had many people wondering who the Athertons would be working with. Well the cat is out of the bag officially now and … Continue reading →

The Athertons and GT Bicycles are parting ways for 2016. They’ve had an impressive 4 years together and you can read more inside from them.

GT Factory Racing has sent over their 2015 team announcement. The Athertons along with Martin Maes have a plan to get on the top step in numerous disciplines. Read the details inside.

Dan Atherton recently injured himself during training and is out for the first round of the Enduro World Series. We asked Dan a bit about their training, the new bikes, events he’s looking forward to, and more. Check it out … Continue reading →

GT held their official Factory team launch yesterday and passed along some details about their 2014 program which includes a 650b/27.5″ wheel’d GT Fury. They’ve got a variety of neat things they’ve done on the updated Fury. Be sure to … Continue reading →

Four By Three’s episode #4 was a big hit with some massive jumps. Check out Gee’s GoPro helmet camera run inside.

The final Four By Three Episode is now live. The fourth and final episode of the groundbreaking series ‘Four By Three’ is released today. Produced and directed by Clay Porter for Red Bull Media House, the final installment of the … Continue reading →

This episode of Four By Three focuses on Dan Atherton and his transition to Enduro racing. It also follows him to Alpi Bike Park in Sauze D’Oulx.