Based out of Jackson, Wyoming, Ride Force is a brand focused on empowering women in the outdoors by providing a performance clothing option inclusive of fit, styling, technical features and design.

Founder and Designer, Taylor-Ann Smith understood the struggles of finding women’s bike apparel with relaxed fits and neutral designs, so she created Ride Force with the mission to inspire women of all shapes and sizes to push their limits on bikes, while feeling confident in the way they look. Continue reading →

The Atherton siblings front this unashamed full-on fashion extravaganza. Psychedelic prints and pants on fire… strap in for the ride Continue reading →

Fox Racing is proud to launch the SP21 Mountain Bike collection. A “rider first” philosophy is the foundation for the SP21 product line. Continue reading →

Kitsbow and Swift Industries collaborated on some products including a new Anchor Pack and a specialty Icon shirt. learn more about these products inside in their press release. Continue reading →

Fox Racing releases limited edition Tahnée Seagrave? kit. Check out the details inside. Continue reading →

Kitsbow has opened applications for its annual ’36 Hours in Kitsbow’ grant program.  Do you have what it takes to win? Details inside from Kitsbow.

DESTROYER has developed some new technical mountain bike apparel that is designed to work in the elements. Details inside and a link to their kickstarter.

It’s good to see more solid looking options in the flat pedal shoe market…

Deity has a new range of apparel goods including jackets, jerseys, hoodies, shirts, and even mugs. Check it out!

A quick look at Dainese’s All Weather Activity line for the new season…

We take a look at Patagonia’s ultra light jacket option for fending off foul weather

We see how Maloja’s waterproof women’s shorts stack up against PNW winters…

We check out 100%’s cold weather protection for your digits

Wet winter rides may no longer mean cold toes…

Addidas has some new eye that users in a lot of new technology for the company. Details inside on Zonyk Pro line of sunglasses from Adidas.

100% has been busy and their new clothing lineup for 2017 is sure to turn a few heads along with some stunning sunglasses and a MIPS equipped Aircraft helmet. Details inside from 100%.

When it comes to cycling clothing and protection there’s a lot of options out there for consumers these days. Dainese has been in the protection game for some time now and have a great track record with their protective products … Continue reading →

It’s getting to be that time of year again when layering up becomes important. Showers Pass has a new Baselayer that is worth a look at if you’re in the market. Learn more from them inside about it.

Shimano makes some great shoes for cyclists and they’ve sent over some details of some new Enduro/Trail focused shoes they’ve developed.  SH-M200, SH-M163, and SH-M089.

Pearly’s volume has grown significantly over the last 12 months. They are now getting far better prices on raw materials which has allowed them to reduce the price of their socks significantly. These socks are awesome for colder-weather but also work in the summer time on chilly days. Check them out if you haven’t already.

[Details: Pearly’s Possum Socks] Continue reading →

We’ve been using the Pearly Possum socks for well over a year now and we’ve got an update on how they’ve performed. Check out the details inside on these comfy socks that keep delivering in cold weather.

Inside you can see some of the 2014 updates from Hope, Troy Lee Designs, and Michelin. Hope has updated their Pro 2 Evo hub to have 40 points of engagement, Michelin introduces new Enduro tires and compounds, and Troy Lee … Continue reading →

Alpinestars has been around for quite some time and it shows in their final products.  Learn more about the Alpinestars clothing and what sets them apart from the competition.

It’s always a good idea to have a good windbreaker on hand during this time of year. Chrome has a pretty slick one that is available now. Check it out inside.

Royal Racing and Trek World Racing ink a deal for 3 more years. Details inside on the partnership.

Socks aren’t typically the most interesting things to talk about but these deserve some attention given the time of year and their comfort.

Check out some of the new 2013 products from Urge, Renthal, and EVOC. Backpacks, helmets, handlebars, and more.

For 2013, Royal Racing has got an impressive lineup of offerings to pick from. Downhill, freeride, all mountain, xc, and more are easily covered with their 2013 range of products. There are some new women’s offerings as well to consider. … Continue reading →

New riding gear gets riders excited to ride and for 2013 Alpinestars has got a few new pieces that should get you excited.  They’ve got a  new neck-brace compatible armor and various other riding gear pieces.  Check it out inside.

For 2013, Mavic has relaed a variety of new products.  Earlier this year they showed off a variety of new 29 inch wheels like a budget oriented $300 wheelset.  At Eurobike they had a new Crosstrail wheelset as well as … Continue reading →