SAN DIEGO, CA – October 21, 2021 – Following three-consecutive UCI DH World Cup Championships, including 2021 Champion Loic Bruni, 100% unveils their 2022 goggle collection. Continue reading →

100% releases their new Aircraft 2 helmet today that you’ve seen Loris Vergier, Reece Wilson, and others wearing. Check it out inside. Continue reading →

100%®, the San Diego-based sports performance company, has launched the ARMEGA Forecast System, an accessory to the ARMEGA goggle, designed to help riders perform to their fullest, in the worst of conditions. Continue reading →

100% has sent over the details on their new 2021 goggles. Learn more about the 2021 Racecraft, Accuri, and Strata goggles inside. Continue reading →

100% has a new collection of goggles for 2020 called the Barstow. It features modern accoutrements with a heritage look and feel. Check out the details inside from 100%

100% Introduces the ALTEC and TRAJECTA Helmets Meet 100%’s Two Newest Creations; the All-Mountain Altec® and Enduro Trajecta® Helmets, both Featuring Smartshock® Technology San Diego, CA (July 9, 2019) – 100% is pleased to announce the addition of two new … Continue reading →

100% Launches Spring19 Eyewear Collection Fresh new color palettes and lens combinations complement rapidly growing performance eyewear brand San Diego, CA (March 19, 2019) – 100% announced the introduction of its SP19 Eyewear Collection today. While debuting dynamic new colorways, … Continue reading →

Innovative brand premieres four distinct styles of knee & elbow protection for all types of dirt riding. San Diego, CA (March 12, 2019) – Methodically developed with professionals across all categories of mountain biking, 100% has announced the launch of … Continue reading →

New goggles, gloves and casual apparel available now

100% Launches new shades for the 2018 season, take a look inside…

100% announce the Speedcraft AIR performance enhancing nasal dilator technology…

We check out 100%’s cold weather protection for your digits

The RACECRAFT+ Upgrade Your Arsenal As if the championship-winning Racecraft goggle wasn’t already exceptional enough, we’ve armed it with several new features to achieve a new level of performance.The addition of a pre-curved, injected polycarbonate lens increases visual clarity and … Continue reading →

100% has their range of clothing, MIPS Aircraft full face helmet, sunglasses, goggles, and gloves on display at Interbike.  Check out the detailed shots inside.

100% has been busy and their new clothing lineup for 2017 is sure to turn a few heads along with some stunning sunglasses and a MIPS equipped Aircraft helmet. Details inside from 100%.

We’re big fans of a lot of POC products and inside you can get a look ath their latest helmet offering for Enduro mountain bikers called the Tectal. Additionally there’s some 2016 videos covering Five Ten, MRP, 100%, and more … Continue reading →

Loic Bruni is someone you want to take note of to watch this year. As he makes his way into the Elite men category, don’t think for a second that he won’t by vying for a podium spot.