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Old 06-24-2008, 06:32 PM
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Scimitar Scimitar is offline
I got my training wheels
Join Date: May 2007
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Athertons and e.thirteen Sweep The World Championship Elite Downhill
From the first round of practice on the World Championship course in Val di Sole, Italy, it was clear that both Rachel and Gee Atherton were in top form and poised to wrap themselves with elite rainbow strips for the first time in both of their careers.

The course in Italy was extremely demanding, both on the bikes and bodies. The first day of practice brought rain down the course, which unearthed new roots and rocks that were not present during the test event months earlier. Riders' LG1 direct mount bashguards absorbed impact after impact as riders found new obstacles in their previous race lines. With the lightweight, yet incredibly strong LG1 on their side, riders could pick the burliest of lines and still continue their runs without any problems.

Rachel Atherton was the first Animal/Commencal team rider to race, and she put together an amazing race run, with Maxxis/Iron Horse rider (and defending world champion) Sabrina Jonnier taking the silver medal, 11.99 seconds back. The top five in the women's elite race was rounded out by additional e.thirteen athletes Florian Pugin (fourth place for Playbiker/Iron Horse) and Mio Suemasa (fifth place for MS-Intense).

The men's downhill was the most anticipated event of the weekend, with defending champ Sam Hill looking strong all weekend. He put on a special Monster green direct mount bashguard for his race run and was up nearly ten seconds at the end of the course when his front wheel washed out in the second to last corner. Despite his nearly 40 mph off-the-bike crash, Hill was able to pull it back together and sprint to the finish line for a third place finish.

Gee Atherton was riding strong all week during the practice sessions, seeding first on Thursday, and he never let up. His run looked like it was in fast-forward as he pinned it through the finish line, completing a flawless run for first place and his first set of elite rainbow stripes. Gee's effort, combined with Rachel's commanding win, brought home the first two World Championship titles for Great Britain.

Congratulations to all of the e.thirteen athletes who rode our chain retention devices at the World Championships this past week. E.thirteen athletes took two-thirds of the top ten spots in both women's and men's finishes combined, leaving no doubt that e.thirteen chain retention devices were a vital contributor the riders' victories at worldsóbecause you only get one race run.

e.thirteen components is a small, rider-owned and operated company that strongly supports dozens of grassroots races, series, contests and other riding events all over the world every year. Founded in 2001, e.thirteen's innovative, functional, simple and lightweight chain retention systems have made them a world leader in this category, and the choice of top pro and amateur riders and mechanics alike. They support a worldwide distribution network and take great pride in offering devoted customer service.

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