18
Mar
2021

Norco Launches Complete Re-Brand

3/18/2021 : sicklines
NOrco Launches Re-Brand, Norco Launches Complete Re-Brand

NORCO BICYCLES LAUNCHES FIRST COMPLETE RE-BRAND IN COMPANY HISTORY.

Founded in 1964, Norco Bicycles is one of Canada’s most iconic mountain bike brands. Inspired by the mountains of British Columbia, their Dirt First philosophy ensures that every Norco bike has its origin in the supernatural landscape out its backdoor and is a product of an insatiable appetite for improvement. By imagining
and creating solutions that make riding better – from innovative suspension and frame design to leading the charge in the electric era – Norco is a collection of passionate riders dedicated to putting everything they have into creating the best bikes for the riding they love.

Port Coquitlam, BC – Norco Bicycles is launching an entirely new brand identity today, the first time in the Canadian company’s 57- year history.

The re-brand encompasses a completely updated visual identity, logo marks, corporate colours and tone of voice that reflects Norco’s position in today’s marketplace, since vaulting from a mainstay in the Canadian cycling market to becoming a major player on the international mountain bike scene.

“Norco has evolved so much over the years, but three things have always been with us; the sense of excitement we get every time we ride bikes on dirt, the irreplaceable influence that being here in British Columbia has on what we do, and the freedom this gives us to do things the Norco way. These are things that continue to build us, and we wanted to bring them into focus,” explained Peter Falk, Norco VP of Marketing.


The new branding embraces the connection every rider has with the ride itself through a visual and emotional language that will resonate with anyone who has ever gotten dirty on two wheels.


NOrco Launches Re-Brand, Norco Launches Complete Re-Brand

The No Other Way brand video kicks off the re-brand launch campaign, setting the tone for an ongoing content series that highlights the mutual emotional connection between every rider and the ride itself.

The series of video edits, feature stories and moments created by Norco, and by the Norco community, is designed to provide opportunity and encouragement for everyone to explore and express their own No Other Way.


NOrco Launches Re-Brand, Norco Launches Complete Re-Brand

The new brand identity can also be experienced today on the completely revamped norco.com, and will continue to be reflected through future media projects, new product, on-bike applications, in-store collateral, and all other industry and consumer touchpoints.

“This refreshed branding elevates the Norco brand to the level of innovative engineering and incredible passion for riding that makes our bikes what they are, setting the tone for the future of mountain biking in British Columbia and around the world,” said Falk. “It’s not a New Norco. It’s the best, most honest expression of who we actually are, and we’re so excited to make it real today!”

About Norco.
Founded in 1964, Norco Bicycles is one of Canada’s most iconic mountain bike brands. Inspired by the mountains of British Columbia, their Dirt First philosophy ensures that every Norco bike has its origin in the supernatural landscape out their backdoor and is a product of an insatiable appetite for improvement. By imagining
and creating solutions that make riding better – from innovative suspension and frame design to leading the charge in the electric era – Norco is a collection of passionate riders dedicated to putting everything they have into creating the best bikes for the riding they love.
There’s No Other Way.

NOrco Launches Re-Brand, Norco Launches Complete Re-Brand

Photos: Norco


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