27
Aug
2014

Bell Helmets – MIPS and Super2R for 2015

8/27/2014 : sicklines

Bell Helmets has some new technology in their 2015 helmets like MIPS and a modular helmet design to give Enduro riders an option for additional protection. Check out some of the details inside from Bell.

, Bell Helmets – MIPS and Super2R for 2015

Currently there are a few other manufactures outfitting MIPS in their helmets including POC and Scott Sports as well.

Bell Super 2R

Bell MIPS

Scotts Valley, CA. (August 26, 2014) – (August 26, 2014) Bell Helmets, a company that since 1954 has delivered purpose-built helmets marked by industry-leading design and performance technologies, today unveiled its “Super 2R” – a groundbreaking all-mountain helmet for riders, setting a new standard for helmet versatility and performance. Building off the success of the Super, Bell raised the bar with Super 2R, addressing the increasing demands of all-mountain riders with a category-defying helmet that bridges the gap between trail riding and downhill thanks to a removable, protective chin bar that can be easily attached and detached throughout the course of a ride.

The Super 2R was designed to serve the needs of a new generation of mountain bikers who are riding faster and farther than ever, and are taking on varying trail terrains and downhill situations. Bell’s Wraparound ProtectionTM technology addresses the need for added adaptability by delivering a protective chin bar that can be removed and carried on climbs, then quickly and easily snapped into place for the descent. The chin bar utilizes buckles with proven technology inspired by ski boots along with removable and adjustable cheek pads. These features add stability, comfort and protection to help improve performance on the downhill portion of rides and eliminate the need to carry an extra helmet along the way.

, Bell Helmets – MIPS and Super2R for 2015

“With the Super 2R, we wanted to introduce a helmet that could address the various situations that a serious all-mountain rider might encounter,” says Azul Couzens, Director of Marketing, Bell Helmets. “For avid mountain bikers, escalated downhill speeds call for enhanced protection in a full-face helmet. Until now, there was a choice between wearing an open-face or full-face helmet, or carry both to swap back and forth. We felt it was time for one helmet that effectively achieves all of that. The Super 2R is a single helmet that offers adaptable protection and comfort to address the riders’ headgear needs.”

Everything about the new Super 2R was designed for all-mountain riding. In addition to its Wraparound Protection technology, the helmet is fully loaded with essential elements for riding across varying terrain. Overbrow VentilationTM channels cool air through the helmet to prevent overheating on long rides. The Super 2R’s Twin Axis Gear (TAG)TM fit system provides a comfortable perch on the occipital lobe, while a newly designed camera mount features improved breakaway capability. Additionally, the GoggleGuide SystemTM lets riders easily adjust and stow goggles under the visor. From Enduro to XC, this host of performance features was designed to deliver more of what the all-mountain rider needs and positions the Super 2R as the new standard in all-mountain helmet performance.

The Super 2R is an upgrade from Bell’s original Super helmet, and the chin bar will only be compatible with the new Super 2R and Super 2. The Super 2R will be available in three sizes, is CPSC and CE EN1078 certified, and will also come equipped with ICEdot emergency identification and notification service; a label with a unique code that the user can activate at no charge. After setting up a user profile, first responders will be able to access emergency contact info and any special health conditions via SMS text through a standard mobile device. It will be available in five standard color ways. Super 2R is priced for retail at $200 and will be available at Bell dealers in November.

As head protection leaders, Bell is dedicated to bringing advanced safety technologies to its helmets to give riders the confidence to push personal limits and achieve their best. The addition of these technologies can help riders not only during, but also after an impact.
• Multi-directional Impact Protection System (MIPS): Bell adds an industry-leading protection technology that seeks to reduce rotational acceleration to the head from angled impacts with MIPS. This technology uses a low friction slip plane and elastomeric retention system designed to rotate inside the helmet to absorb rotational energy, potentially reducing the amount of energy transferred to the head. http://www.bellhelmets.com/mips/

ICEDOT is also something we’ve been excited about and Bell will be offering it as well. It is a bluetooth device that allows alerts to be sent through your smartphone to predetermined contacts in the event of a crash and aid first responders.

• ICEdot: This innovative digital service adds an extra level of protection after an impact has occurred by providing first responders access to pre-designated emergency contact and personal health information. A sticker on the helmet with a unique code links to a secure online profile via SMS/Text, allowing first responders to retrieve emergency information stored in the user’s ICEdot profile.

“With the integration of MIPS and ICEdot into our helmets, we are yet again proving our commitment to purpose-built protection across a wide range of crash scenarios” said Hilgard Muller, Director of Product Creation, Bell Bike Helmets. “By having access to the Dome, one of the largest helmet research and development facilities in the world, exceeding the standard has become our standard”
At The Dome, Bell’s research and development center in Scotts Valley, CA and additional facilities in Hong Kong, the company has access to one of the largest helmet R&D centers in the world bringing together the most experienced helmet experts to collaborate and design high performance head protection. Additionally, Bell is thrilled to announce their investment in MIPS and believes the science

About Bell
From humble beginnings in the garage of a Southern California speed shop in the 1950’s to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell Helmets is synonymous with protection and progression. Part of BRG Sports and based in Scotts Valley, Calif., Bell Helmets is the world leader in the design, manufacture and distribution of bicycle and motorcycle helmets and accessories. Bell is online at bellhelmets.com.

About MIPS Brain Protection System
The MIPS Brain Protection System was developed by a Swedish neuroscientist to address angled impacts and rotational forces to the brain. Concussion and brain injuries are often caused by rotational violence to the brain during a head impact. MIPS utilize a Low Friction Layer on the inside of the helmet to absorb much of the energy created by angled blows to the head. By mimicking the brain’s own protective mechanism, MIPS can reduce the risk of strain in the brain in connection with angled impacts and rotational violence. The Royal Institute of Technology (KTH) of Sweden, as well as independent test labs, has conducted tests concluding MIPS helmets can reduce the risk of strain in the brain.
For more information on MIPS technology, please visit http://www.mipshelmet.com/

About ICEdot
ICEdot is an emergency ID and notification service innovating safety technology for athletes and outdoor enthusiasts. ICEdot syncs a secure online profile with products such as a band, helmet stickers or the Crash Sensor. In Case Of Emergency, ICEdot has the ability to share predesignated health and geolocation information over sms/text. For more information about ICEdot visit ICEdot.org
For more information on ICEdot emergency notification system, please visit: http://www.icedot.org/


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