Yeti sent over some interesting news regarding their team lineup for 2014. Yeti won’t be pursuing downhill heavily and will instead focus on Enduro events.  “World Cup DH racing isn’t done for Yeti Cycles, but our focus in the near-term is on enduro racing,” said Conroy. Check out the 2014 team roster and more inside from Yeti.

Yeti Racing Shifts Focus and Expands Enduro Presence // Historic Racing Team Commits to Thriving Enduro Scene

(20 January 2014, Golden, Colorado) For the 2014 racing season, Yeti Cycles will focus their international race efforts solely on the Enduro World Series with a fully supported team that includes 2013 EWS 2nd Place Overall and DH World Championship Bronze medalist Jared Graves and 2013 Junior DH World Champion Richie Rude. In addition to the EWS World Cup team, Yeti will support a number of select athletes via their US National team and regional Racing Ambassadors who will race primarily in the Big Mountain Enduro Series, Oregon Enduro Series, and select EWS events.

Jared Graves Yeti SB-66

Yeti’s Jared Graves has been killing it on the Enduro bike and this past weekend he also laid waste to some XC competition in the national XCO round in Adelaide.  Read more about it at our friends at flowmountainbike.com

“Racing has been the cornerstone of our product development for over twenty-five years,” said Yeti President and co-owner Chris Conroy. “We are excited about enduro racing and have athletes that are uniquely suited to the discipline. Focusing on enduro racing will allow us to concentrate our marketing and product resources exactly where enthusiasm is growing from our sponsors, supporters, and customers.”

Yeti Cycles Enduro Team
EWS World Cup Team:

• Jared Graves
• Richie Rude

US National Team:

• Mike West
• Chris Heath

Racing Ambassadors:

• Joey Schusler
• Nate Hills
• Alex Petidemange
• Sarah Rawley

Richie Rude at Val Di Sole

Reflecting this shift in international race resources, Yeti Cycles will no longer race a World Cup DH schedule. Cam Cole will continue to race a World Cup calendar, but will not be a part of Yeti’s race program. “Cam is a great athlete and we were proud to have him on our team. While it’s sad to see Cam move on, we wish him luck.”

“World Cup DH racing isn’t done for Yeti Cycles, but our focus in the near-term is on enduro racing,” said Conroy.

Mike West - Winter Park, CO Enduro Race

Yeti Cycles 2014 Sponsors: Fox Racing Shox, Maxxis, Shimano, DT Swiss, Giro, Renthal, Pedro’s, WTB, E Thirteen, Thomson, ODI, Chris King, Feedback Sports, Stages Cycling

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