2009 Sea Otter Classic: SRAM 2010 Product Launch

New SRAM products

SRAM brought a bevy of new products to their 2010 launch at Sea Otter. Improvements, upgrades, and brand new offerings were introduced for all SRAM brands. Check inside to find out more.

SRAM Presentation at Sea Otter (30mins)

SRAM - Design Your Ride

SRAM announced new colorways for several components as part of their Design Your Ride effort. The parts include their Truvativ Noir 3.3 crankset, PG-990 cassette, X.0 shifter, and X.0 rear derailleur. The parts will be available in 5 different colorways named Nugget (gold), Redwin (red), Tango (orange), Cash (green), Pinkslip (pink). You can see examples of these below as well as many more high quality pictures in the gallery.

Design Your Ride parts (click to enlarge)

Design Your Ride parts (click to enlarge)

Design Your Ride parts (click to enlarge)

RockShox - Revelation

RockShox had their new redesigned Revelation available to check out. It will be offered in black or white in various combination’s of travel, spring, and axle offerings.  Below is some info provided by RockShox on what the new Revelation has to offer.

Various 2010 RockShox Revelation models - more pictures can be found in the gallery

“… The 2010 Revelation features an all new chassis, and travel is increased to 150mm.

Sander Rigney is the RockShox Product Manager responsible for Revelation. Rigney says, “We’re seeing more growth in longer travel trail bikes with an emphasis on reducing weight. Revelation is the ultimate suspension fork to merge lightweight and stiffness for the popular 150mm trail bike segment”.

Alloy control knobs allow riders to easily tune both the compression and rebound dampers. The new lower legs feature Power Bulges that increase stiffness and improve bushing durability. The popular 20mm MaxleTM Lite thru axle option provides the ultimate thru axle solution. Positive and negative air spring chambers are effortless to adjust and easily guided by the air chart located on the lower leg for simple trail side tuning.”

Features

• Travel: 150/140/130 Long Travel Dual Air, 120-150 Air U-Turn
• Ultra Stiff 32mm straight wall aluminum upper tubes
• Forged, hollow 6061 aluminum crown
• Proven, lightweight air spring technology
• 9mm QR or Maxle Lite (20mm only)

What’s New?

• All new chassis
• Increased travel to 150mm
• 1.5” or 1.5-1 1/8” tapered steerer options
• BlackBox® Motion Control
• Post mount disc brake
• Detented rebound adjust

Avid - Elixir CR Mag

There are many improvements, additions, and embellishments added to the Avid lineup for the coming year.

“Avid’s all new Elixir CR Mag hydraulic disc brake is packed with features. As the newest addition to the Avid family, Elixir CR Mag replaces Juicy Ultimate. Elixir CR Mag sports a super-light magnesium lever body, a beautiful new carbon fiber lever with sexy hollow pivot, updated master cylinder, and an all new U-Clamp. Not to mention Pad Contact-Point Adjustment, Power Reserve Geometry, Elixir power and modulation, an adjustable banjo, and semi-metalic pads.

Avid Elixir CR Mag (click to enlarge)

The first part of Elixir’s incredible stopping power is Avid’s hallmark, Power Reserve Geometry. We located the pivot closer to the handlebar. In fact, closer than anyone else in the industry. The resulting lever movement has less inward travel, an arc that’s closer to your fingers’ natural motion, and delivers more force to the brake. The second part of the equation is Elixir’s super stiff, two-piece forged aluminum caliper. Its design, and the fact that it uses DOT 5.1 brake fluid, provides more heat resistance for its large, powerful pistons. Better heat management gives you consistent power that never fades.

(click to enlarge)

Avid has a long history of ergonomics, adjustability and ease of service. Elixir is no exception. The Elixir CR Mag features easy-to-use Pad Contact-Point adjustment. Reach adjustment is standard on all our brakes. And just as you have come to expect from Avid, maintenance and service is practically child’s play. All Elixir brake pads load from the top, so you don’t even have to remove the wheel to change pads. Elixir CR Mag is compatible with the new MatchMaker X. The new MatchMaker X (MMX) elegantly mates with all SRAM triggers and/or the RockShox PushLoc remote to create the most ergonomic, functional cockpit ever.”

Features

• TaperBore lever with Integrated Reservoir
• Tools free in-line pad contact adjust
• Tooled reach adjustment
• Two-piece forged aluminum caliper
• Top loading brake pads (organic)
• G3 brake rotors (160/185/203mm)
• Target weight: 330 grams

What’s New?

• Shorter, lighter lever body
• Carbon lever blade
• New lever clamp design
• New MatchMaker design

Avid - Elixir CR

Same features as current model but now offered in a white colorway.

Elixir CR in new white colorway (click to enlarge)

Avid - Elixir R

The updated design now features an adjustable banjo, and optional carbon fiber lever blade as well as a white colorway.

Elixir R in white colorway (click to enlarge)

Avid - Elixir 5

This is the base model Elixir, but its performance is anything but average. It has the same Power Reserve Geometry as well as overall power as any Elixir, but at a no bells-and-whistles price.

Avid Elixir 5 (click to enlarge)

the Elixir 5 doesn't offer an adjustable banjo (click to enlarge)

Center Lock Rotor

Introducing the new Center Lock G3 rotor from Avid. Available in either 160 or 185mm, it allows you to have proper Avid brake track and eliminates the need for adaptors. Avid’s new Center Lock G3 rotors can be used with any center lock wheels and have a target weight of 138 grams for 160mm and 176 grams for 185mm. Lock ring not included.

center lock rotor (click to enlarge)

MatchMaker X (MMX)

An updated MatchMaker will be offered called the MatchMaker X (MMX) that works with the new CR Mag brake that Avid was showing off.

MatchMaker X (click to enlarge)

MatchMaker X parts (click to enlarge)

Truvativ - NOIR Seatposts

Truvativ NOIR seatposts (click to enlarge)

NOIR World Cup:

• Lightweight: Target 215g (30.9 X 400mm)
• Hi-Tech Filament-Wound Carbon Tube
• 2 Offsets (0 and 25mm)
• Double Bolt Adjustments
• Sizes: 27.2mm, 30.9mm and 31.6mm
• 6-4 Ti Hardware
• 400mm length available

NOIR Team:

• Same Specs as World Cup Model
• Light weight: Target 220g! (30.9 X 400mm)
• Steel Hardware

Truvativ - Holzfeller DM Stem

Truvativ Holzfeller DM stem - more pictures in the gallery

• 50 and 60mm Extensions
• 4 Bolt Direct Mount Design
• 0 Degree Rise
• Handlebar Clamp: 31.8mm only
• Weight: Target 180g
• Colors to match BoXXer Crowns: Black, White, BoXXer Red

Detailed high quality pictures of all of the products listed above as well as a few not mentioned can be seen in the SRAM launch gallery.

[2010 SRAM Sea Otter Product Launch Gallery] [SRAM Website]