Smith Optics News
Monday, April 2nd, 2007
Smith has a few new things noteworthy to mention. They signed two major new athletes and have some new optics for the ladies. Check it out.
They’ve signed two awesome athletes Kirt Vories, and Brendan Fairclough
New ladies Sunglasses info:
Smith Optics Freshens up Spring Collection with Street Savvy Melrose
KETCHUM, IDAHO (April 1st, 2007) – Welcome to the Melrose, a sunglass inspired on the streets of New York and L.A. and finished with Italian craftsmanship. Both sophisticated and eye-catching, the Melrose combines classic Italian design with American youth pop culture.
“The Melrose is the epitome of where today’s eyewear fashion is going – clean, sophisticated and forward,†said Eric Carlson, Smith Optics’ VP of Product Development. “It’s the definition of Smith Style.â€
Smith Optics designed the Melrose with a generously oversized wrap frame to conceal more than they give away, while a creative lens dropout at the temple draws attention as only a Smith frame can.
The Melrose frame is made with Grilamid TR90, a material that delivers stunning color, lightweight comfort and an enduring lifespan. On the Melrose temple, a Smith word mark is etched into a unique metal hinge.
With a heavy 8-base lens curve, the Melrose features Smith’s proprietary Tapered Lens Technology™ (TLT™), a precise thinning of the lens from the center to the edges that eliminates any possible optical distortion.
More than just good looking, the Melrose lenses provide complete protection from harmful UVA, UVB, and UVC rays. And as with all Smith Optics sunglasses, the Melrose is protected by Smith’s Lifetime Warranty.
The Melrose comes in a Black frame with Gray lenses; Havana with Brown lenses; Plum with Gray Gradient lenses; and White Gold with Brown lenses ($99).
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